Why Your Recruiter Should Understand Your Client Roster

Agencies don’t sell products — they sell thinking.

And your people are the difference between a great pitch and a missed brief.

So why would you trust a recruiter who doesn’t know your clients or how your teams actually work?

At G&L Talent, we’ve lived agency life. We know what it means to service a global FMCG vs. a challenger fintech. Different clients, different pace, different personalities — and your hires need to match that energy.

Here’s why client understanding matters:

• Culture fit is client-led. Someone brilliant on a fast-turnaround retail account might struggle with a luxury brand’s layered approvals.

• Experience relevance counts. A planner used to reactive paid social will need recalibration before jumping into a B2B lead-gen account.

• Retention depends on alignment. When people join environments that reflect their strengths and client preferences, they stick around longer.

Recruitment shouldn’t be about matching buzzwords. It’s about understanding the rhythm of your agency — and the brands that define it.

That’s what we mean by recruitment with agency DNA.