AI Tools Are Rewriting Job Specs — Here’s How Smart Candidates Stay Relevant

AI isn’t just changing how campaigns are run — it’s changing who runs them.

Across paid media, ad ops, and creative strategy, job specs are being rewritten almost monthly. Roles that once focused on manual optimisation or reporting are now demanding automation, data storytelling, and creative insight in equal measure.

For candidates, that means one thing: your CV needs to evolve faster than your job title.

At G&L Talent, we’re seeing three key shifts:

From execution to interpretation.

Tools can optimise; humans can explain why it matters. Employers are hunting for professionals who can turn data into decisions and client-ready narratives.

Hybrid skillsets are gold.

A Paid Media Manager who understands GA4, creative testing, and audience psychology? Priceless. The lines between roles are blurring — versatility is now a differentiator.

AI literacy is the new Excel.

You don’t need to code, but you should understand how automation fits into workflows. Think prompt engineering, campaign auditing, or time-saving scripts.

The smartest candidates aren’t fighting AI — they’re learning to lead it.

Show curiosity, stay adaptable, and remember: tools change fast, but insight and human nuance remain timeless.