Founder Spotlight: What Recruitment with Agency DNA Really Means

After 11 years in media and creative agencies, I’d seen recruitment from both sides — as a hiring manager and as a candidate. Too often, the process felt mismatched. Recruiters were experts in recruitment, not in media.

When I was hiring, I’d receive CVs that missed the mark entirely. When I was a candidate, I’d wonder if my experience was being sold in the right way. That’s when it clicked:

How can someone represent me, or my business, if they don’t understand the world we work in?

That realisation sparked G&L Talent — a boutique recruitment agency built on agency DNA.

We know the difference between a Paid Media Manager and a Programmatic Trader, between the culture of an indie agency and a network. We don’t just see CVs; we see potential, nuance, and fit.

For clients, that means shortlists that make sense — fast.

For candidates, it means advocacy, preparation, and genuine insight from someone who’s walked in their shoes.

Recruitment done differently. Recruitment with agency DNA.